Vevo is a video hosting service owned and operated by a joint venture of Universal Music Group, Google, Sony Music Entertainment, and Abu Dhabi Media. It owns numerous YouTubeChannels. Each are for a different band or musical artist.
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.
In June2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.